This week on Between2Beards, Sylvain and Mark talk about Publicis Groupe, one of the largest marketing and communications companies in the world, announcing it will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business.

What are the implications for other retail media companies like Criteo, Quotient, Inmar and Instacart as they look to build their own digital advertising solutions? Tune in to Between2Beards to find out.

CitrusAd is a competitor to companies like Criteo, Quotient and Inmar, which work with grocery and retail chains and online retailers to sell sponsored products on their sites. In the past few months, CitrusAd has announced that its technology will power new ad platforms launched by Target, Tesco, the British grocery giant, and the eCommerce fulfillment company GoPuff. CitrusAd is also partnered with Mercatus and powers CPG sponsored ad placements on the Mercatus grocery eCommerce platform for retailers like Weis Markets, Smart & Final and Stater Bros. Markets, among others.

Did you like this video?

Check out full-length EPISODES and SUBSCRIBE for notifications on upcoming shows!