Is Instacart’s partnership with Fabric the first step to them going direct to consumer? This week’s episode of Between2Beards, Sylvain and Mark discuss Instacart’s partnership with Fabric and what this means for their retail partners. Will this solution turn grocers into suppliers, so that Instacart can go direct to consumer? Sylvain shares questions that grocers should ask when considering if Instacart’s fulfillment automation solution is right for their business long term.

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